In Conversation with Marcus J. Moore About His New Book "The Butterfly Effect" and Igniting The Black Soul of America

The Butterfly Effect: How Kendrick Lamar Ignited The Soul Of Black America is as much a document of the Compton superstar’s journey-to-date as it is author Marcus J. Moore’s journey from one of the most recognizable and important names in music journalism to a burgeoning cultural pundit whose voice is already having an impact. Moore’s words take you inside the culture that fueled Lamar’s ambitious work and beyond to explore the real-world implications of black excellence and community in an America that still, in 2020, largely rejects both.

This week, Moore joins us for a candid discussion of his work, a re-imagined view of creative culture, and how the journey is the thing you can often learn from the most.